Monoprix is a popular French retail chain. The stores, all 300 of them, sell groceries along with hardware, clothing, household items and gifts – kind of like a French version of Target. Many of their own brands are presented in this eye-catching packaging. The use of bright colours, bold typography and humourous statements give life to a host of everyday products. Canned peas and white bread never looked so good. Some say the design, with its roots in pop art, is too playful and overly silly. Regardless of its naysayers, the approach is a big hit. Monoprix’s social media channels encourage shoppers to post their favourite SKUs and create their own cheeky packages on a recently released app.
