You would think choosing the colour of a new car to be a relatively straightforward process, but research shows that many factors influence the decision. To begin with, males and females have decidedly different tastes in car colours. Men are more likely to choose orange, brown and yellow cars over women, who tend to be drawn to neutral shades. The strength of the economy at the time of a car purchase can influence colour choices. During tougher times, people opt for safe tones such as silver, grey and black. They're worried that bright colours may negatively impact the resale value of the car. Whereas, during boom times, bright colours are more popular .
Currently, silver, white and black cars lead the pack. These three colours represent half of all automobiles on the road today. Studies find that these three hues talk to consumers in a variety of ways. People associate them with technology and feel they make a vehicle look more advanced. Many believe that the silvery grey hues, especially in luxury vehicles, accentuate the angular, contemporary design. And finally, something that most of us can identify with, these neutral colours show less dirt and are easier to keep clean than brighter cars. What colour will your next car be? It may be an important decision.