Since 2013, the UK-based company, Who Gives a Crap, has been selling brilliantly packaged toilet paper made from recycled paper and bamboo. With the help of unconventional marketing, they've brought life, fun and colour to an otherwise dull product. Not only does Who Gives a Crap aim to enliven washrooms everywhere, they donate 50% of their profits to build toilets and improve sanitation in the developing world. Their product line includes the Poetry Edition, where each of the 48 rolls sports a unique word –encouraging people to create poetry when stacking them for display.